Innovating Health & Wellness Products from Concept to Market

Find out more

STRATEGIC EXPERTISE

Transforming deep consumer insights into standout product concepts.

PROVEN SUCCESS

Over 25 years and $2 billion in successful product launches.

END-TO-END INNOVATION

From idea to market, ensuring smooth and impactful results.

About LaunchJuice

Innovating Health and Wellness

Welcome to LaunchJuice!

Hi, I’m Emma! I founded LaunchJuice to drive innovation and improve the quality of our food. After decades of working in global food ingredient, supplement, and cosmetic businesses, I decided to focus on products that make a tangible difference to people’s health and wellness.

My journey has taken me from the UK to New Zealand and the USA, leading global innovation teams and launching $2 billion worth of successful products. Now, as an innovation consultant, I bring my expertise and experience to businesses seeking to develop market-leading products.

Start your Project

Four-Step Process

My approach

DISCOVERY & OPPORTUNITIES
01
We begin by understanding your business and identifying market opportunities through comprehensive research.
STRATEGIC IDEATION
02
We develop innovative product concepts aligned with consumer motivations and market trends.
RESEARCH & REFINEMENT
03
We validate and refine product ideas through iterative consumer research and real-time feedback.
NPD & LAUNCH
04
We manage the NPD timeline, bringing in industry experts to ensure a smooth market entry and impactful launch.

“Emma’s work is solid and above and beyond. Her communication skills are a very desirable trait in the professional world today. She is able to hone in on what is in the best interests of the client while meeting their objectives. She knows her stuff and is able to find the white space or communicate clarity through the confusion of what exists in a current product category. If you are in need of Consumer/Market Research I’d hire Emma in a heartbeat.”

Maygon Tweady, R&D at Catapult